A new study sort of dents that claim. And comes up with a new one — that a new colour named ‘olo’ exists which only five humans have ever seen. A team of researchers said they used laser ...

Imagine a colour that's not on the rainbow, not in a crayon box, and not even something your brain has ever processed before. Sounds impossible, right? But according to a team of scientists in the ...

Scientists in the US have discovered a new color, named 'Olo', by using lasers to stimulate specific cells in the retina. This stimulation pushed perception beyond natural limits, creating a ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

Five people have witnessed an intense green-blue colour that has never been seen by humans before, thanks to a device that might one day enable those with a type of colour blindness to experience ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

Researchers in the United States have used lasers and advanced tracking technology to enable five individuals to see a colour no human has ever seen before. The researchers have published details ...

The researchers had laser pulses fired into their eyes to observe the colour. Scientists have claimed to discover a new colour that has not been seen by humans before. The researchers are calling ...

But now, for the first time, scientists say they’ve broken out of that familiar spectrum and into a new world of color. In a paper published on Friday in Science Advances, researchers detail how ...

The colour, said to be a saturated shade of blue-green, cannot be seen by the naked eye without the help of stimulation A team of scientists claim to have discovered a new colour that no human has ...

Finding a new colour is the sort of thing you might wonder about if you took ayahuasca (we imagine) but scientists say they have actually managed to do it. You won’t be able to see it just on a ...