SAIC-GM unveiled a new Buick architecture for China, called Xiao Yao, allowing the brand to offer vehicles with three types ...

Though new names may be required to accomplish these objectives, more often nomenclature brand architecture involves knowing when and how to eliminate sub-brand names that complicate rather than ...

Buick has used their Chinese brand day to announce an Electra sub-brand for premium new energy vehicles as well as its ...

The concept is called the Electra GS, so named for the Electra sub-brand of "new energy vehicles" that Buick is launching in ...

where a company tries to build more brands or sub-brands than they can realistically support, fragmenting both financial and human resources. But it doesn't have to be like this. Done well, brand ...

SAIC-GM's Buick marque revealed its new energy sub-brand Electra and introduced the all-new Buick Xiao Yao Super Architecture ...