Sky News has learnt that Simba Sleep, which is chaired by Asda boss Allan Leighton, has struck a deal to be taken over by a trade buyer, thought to be the privately owned group Sleep Country.

Simba's Easter Sale is here with big reductions on their bestselling sleep range so you can reap the rewards of their patented tech for less. With up to 20 per cent off selected mattresses ...

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more If you can’t remember the last ...

For the first time, Britain’s sleeping subconscious has been uncovered. Over the course of one week, Simba, the sleep tech brand, conducted the first-ever Dream Census, capturing and analysing ...

Considering this, sleep tech brand Simba has unveiled an enticing offer that makes upgrading your sleep setup even more appealing. Currently, when shoppers buy a Simba mattress, they can bag up to ...

If you’ve been thinking about updating your current sleeping situation, now’s the time thanks to Simba’s Easter sale. (Picture: Metro/Getty/Simba) Metro journalists select and curate the ...

Read why a Simba product may be ideal for you, plus sign up or sign in to access offers on Simba's Hybrid pillows and duvets and free goodies when you purchase an Essential Topper or mattress. Offer ...

The President of Tanzania has handed Fadlu Davids’ Simba SC a significant boost ahead of the first leg of their CAF Confederation Cup final. After assisting Josef Zinnbauer at Raja Club Athletic ...

Junior Makunike played a starring role as champions Simba Bhora came from behind to thrash Manica Diamonds in a thriller at Wadzanayi Stadium yesterday. The midfielder netted a brace as the Shamva ...

Tanzanian side Simba SC are looking to capitalise on Stellenbosch FC playing their home leg of the CAF Confederation Cup semi-final in a different province this Sunday. The Reds of Msimbazi hold a ...

I've tested many pillows in my time as ecommerce editor at Women's Health, but there's only two that have earned a permanent position on my bed: the Simba Hybrid Pillows. I've spent the past year ...

Want to treat yourself this Easter? April's Simba mattress sales eclipses a chocolate egg when it comes to indulgence, with up to 20% off select hybrid mattresses at Simba, including savings on ...