From DIY self-harm to costly procedures, looksmaxxing reflects a growing pressure to meet shifting masculine beauty ideals.

The Bridge Work is implementation. It is where we test whether change is real. It is where improved men meet real women in ...

Improvement doesn’t require dramatic overhauls or unrealistic goals. This video highlights five actionable steps that men can ...

A LOOKSMAXXER has hit out at his fellow influencers for encouraging young fans to take part in dangerous stunts such as “bone ...

Looksmaxxing”, the idea of maximising your physical attractiveness, has exploded across TikTok, forums, and livestream ...

Men are striving for the perfect body image and while female body positivity and inclusivity have taken root, men were left ...

“With his latest book, IMPROVE, Mike Barnes has managed to inspire, teach, and guide readers by creating the perfect blend of concepts, anecdotes, reflections, and profiles. This book will be ...

When Braden Peters was a teen his mum confiscated the family hammer because he couldn’t stop smashing his own face with it.

Some men can't let themselves enjoy their success, no matter how much of it they have, and they reinforce that fact by saying these phrases on a regular basis.

Looksmaxxing is a self-improvement trend taking hold of boys and men on social media, with leading figureheads like Braden ...

If you only watched Netflix, you might think that the only sort of masculinity in the West today was of the toxic kind. With ...

This year, a new strange online character emerged: a 20-year-old with the face of an elf prince (which he claims to have ...