A low conversion rate doesn’t just mean missed sales; it means your marketing dollars, creative efforts and team resources aren’t producing the returns they should. Built with a full-funnel ...

low sales volume and poor lead quality. If you’ve set your conversion events as higher funnel actions, you’ll get a low conversion cost. It looks great in the report, but it’s doing a lot of ...

is credited with an assisted conversion. Last Click/Direct Conversions refers to the channel where sales were completed and conversions took place. The final click credit goes to the channel that ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...