Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

Now that you know the six reasons why your marketing emails aren't converting and how to fix each of them, you're ready to ...

Did you know that each $1 spent on email marketing generates an average return of $42 for a business? That kind of return is hard to resist. But while email marketing can be a valuable tool, it’s not ...

Instead, send a personalized email from a sales rep ... professional manner. If sales and marketing teams work together to close the loop in communications, that cooperation will yield more and better ...