Thanks to AI, that strategy isn’t commonly used anymore. As AI features roll out not only in Google Ads but other advertising ...

Parents are buying unnecessary and potentially harmful toddler milks for their children due to deceptive and unlawful marketing, lawsuits say.

British American Tobacco for years fought the sale of unauthorised, disposable vapes in the U.S. - the world's largest market ...

FMCG brands are moving beyond traditional sales and media data to build robust first-party data strategies. With digital ...

Target CEO Brian Cornell plans to step down Feb. 1. He helped reenergize the company but has struggled to turn around weak ...

Today, DoorDash announced a major expansion of its Commerce Platform with a suite of new tools designed to help restaurants grow direct sales and deepen customer relationships across their own ...

At the intersection of commercial real estate and technology, REItrades is redefining how institutional commercial real estate assets change hands. By combining an AI-powered marketing engine, a vast ...

What is a GTM Engineer? Is it a new role or a re-imagining of existing Marketing and Sales Operations roles? I dive into the ...

Leadership and talent actions -- Lisa Wolf confirmed as CFO; key hires from Statera joined for regulatory, clinical, and ...

Kendra Krause, formerly the longtime global channel chief at Sophos, has been hired by Malwarebytes’ ThreatDown division as ...

Given this, let’s say your prospect is in a competitive market and receives outreach from 10 product, 10 services and 10 ...