IAB NewFronts in New York, Nielsen’s Ameneh Atai challenges marketers to rethink their assumptions about media effectiveness ...

This post was created in partnership with Kantar Key takeaways Today, stores are no longer just places to shop. We've entered ...

The convenience-store chain was intentional about its vendor, merchandising, tech relationships from the start, Whitney ...

Last-mile delivery service exec focuses on seamless integration between media and commerce at CSP’s Retail Media Network ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

Zitcha, the platform he launched three years ago, is built for a retail world that’s finally realised its media potential. It helps retailers monetize their e-commerce, offsite and in-store ...

Grubhub and Koddi take RTP behind the scenes to explore the Grubhub Ads media proposition and share their plans for the future.

Writing a press release that gets picked up in media outlets is no easy task, and sometimes, it’s easier to replicate success when you have great examples to follow. That's why we’ve shoveled through ...

Now in general availability, Criteo unlocks the full power of onsite retail media with shoppable video, driving a 5.6x lift in new-to-brand customer With the introduction of Onsite Video ...

For example, “Have a great soccer game” could become “Kick ... amplifying the tool through paid media and email channels. Welch’s Fruit Snacks last May launched its largest-ever ad campaign, “Wholly ...

GSTV’s leadership in the fast-growing digital video, digital out-of-home, and retail media categories positions the Company to continue benefiting from the secular shift away from traditional ...