It's fascinating to see how filmmakers use color to enhance their stories. For example, Jordan Peele does this brilliantly in ...

No matter where you get your prescriptions filled, chances are they come in an orange bottle with a child-proof white cap. But where did this ubiquitous design come from, and why does it look like ...

The Food and Drug Administration said it is granting petitions ... Citrus Red No. 2 and Orange B, and accelerate the timeline ...

In-N-Out is changing the recipes for some signature menu items as it bids adieu to artificial food dyes, according to multiple news outlets. The California-based burger chain, known for its no-frills ...

The move follows the FDA's announced plans to phase out synthetic dyes in the American food supply over the next several ...

Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills removed artificial dyes from Trix cereal after requests from consumers, ...

Sometimes, the strategy of telling stories attracts people. People admire the television series Breaking Bad for the same reason.

The Food and Drug Administration (FDA ... It is used to make the skins a more vibrant color but is not allowed on the inner edible fruit. Orange B (C.I. Acid Orange 137): Is also a dye used ...

The following contains spoilers for Amazing Spider-Man #3, on sale now from Marvel Comics. There is an old canard that ...