DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a case study in Philip Kotler's upcoming book "Essentials of ...

The book was unveiled at a ceremony jointly organised by Kotler Impact Incorporation, Canada and Northern Education Group in a city hotel on Monday when Dr. Philip Kotler joined virtually.

'Interest in advertising has dropped a bit,' says the man behind social marketing, Dr. Philip Kotler. Abhishek Nair Updated: Saturday, December 03, 2022, 04:17 PM IST ...

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA. Prof Kotler, who is the inventor of the "4 ...