Taiwanese group DDK, one of the world's largest manufacturers of bicycle saddles and components, has registered in Romania ...

There are a multitude of reasons for creating a marketing plan: to provide strategic direction, create a dialogue with senior management, communicate priorities, obtain buy-in from other parts of the ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

This is considered a significant move towards using solar energy to generate electricity in order to reduce reliance on ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand ... think of these as two separate questions but as two parts ...

Hofstra University unveiled a bold new look Monday, launching a redesigned “H” logo as part of a campus-wide celebration and its strategic plan leading up to ...

According to the Flexible Packaging Association, this segment already makes up around 21% of the U.S. packaging market. For startups, this can mean more agility. For established brands, it can lead to ...

Jack in the Box noted earlier this month it would explore strategic options around Del Taco, but the decision seems to have ...