Taiwanese group DDK, one of the world's largest manufacturers of bicycle saddles and components, has registered in Romania ...

There are a multitude of reasons for creating a marketing plan: to provide strategic direction, create a dialogue with senior management, communicate priorities, obtain buy-in from other parts of the ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

This is considered a significant move towards using solar energy to generate electricity in order to reduce reliance on ...

Jack in the Box noted earlier this month it would explore strategic options around Del Taco, but the decision seems to have ...

This expansion is part of the company's ambitious expansion plan ... This suite enables them to improve their marketing and sales strategies through an integrated package of advanced market analysis ...

Conti celebrated its the 20th anniversary of its Gold Dealer Associate Program during its annual Gold Trip, held May 5-9 at ...

Guest blog from Laura Foster, Associate Director for Technology and Innovation at techUK , as part of our ...

As AI-powered chatbots replace traditional search engines for information discovery, marketers must shift to new strategies ...

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other ...

The Strategy & Leadership concentration prepares you to step into strategic management and organizational leadership positions, and is particularly helpful when paired with a functional discipline ...