The top two tiers of women's football in England have a new look - but does the body running the game have its priorities ...

While Brazilian icons from Pele to Neymar have donned the traditional yellow attire, the new generation could be dressed in ...

The former adviser behind David Cameron's 'hug a hoodie' campaign to rebrand the 'nasty' Tories is to run to become Republican governor of California. Steve Hilton, who orchestrated the former PM ...

Nike has worked with MLB teams to create a uniform ... In 2007, they shifted colors entirely, going to the Sedona red set. The rebrand in 2016 was a bit messy and busy with too many different ...

Nike and McDonald's, however ... Brand identity can make or break a business, which should be considered when designing your logo or rebranding with a new logo. For example, during Kraft's rebranding ...