These aren’t just strategies for survival—they're the building blocks for creating programs that thrive in an increasingly ...

Assistant Professor of Marketing Anne Hamby and Professor of Information Technology Management Christie Fuller ...

You’ve probably heard business leaders insist that marketing should never be seen as a cost center. The thinking goes that every dollar spent is an investment, one that should generate measurable ...

A COUNTY Durham business coach is celebrating after topping the book charts at his first attempt. Simon Godding, of Newton ...

For example, form an internal marketing book club to read and discuss a new marketing or business book each month. Step 9: Automate management emails Schedule regular emails to remind professionals of ...

Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing Performance Management, Laura has published four books and she has been recognized for her thought leadership, winning ...

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