Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Kantar reports that most Indian consumers trust influencer recommendations over traditional ads, with influencer content, e-commerce, and online display ads being the most equitable media channels in ...

Influencer marketing is now a game-changer for brands. Kantar's Influencer Playbook helps brands evaluate influencer ...

Kantar's report reveals Indian consumers trust influencer recommendations over traditional ads, emphasizing the importance of ...

Influencer ads outperform other digital ad formats in driving short-term sales with a 57% chance of driving immediate impact but are less effective in building long-term brand equity.

Kantar has launched ‘The Influencer Playbook’ a report helping brands to evaluate and benchmark influencer campaigns against cross-format digital ads and influencer peer groups. It also explores key ...

However, measuring something as intangible as brand perception requires more than just reach and frequency metrics. Brand lift studies ... However, many brands struggle to connect upper-funnel efforts ...

Marketplace Supports Next Generation Audience Buying and Utilizes Privacy Compliant Solutions for Targeting and Measurement ...