As Uganda's business and consumer landscape continues to evolve, building strong brand equity has become essential for long-term success. With growing competition across industries, brands must go ...

Transforming luxury & food brands! Virginie Costa, CFO extraordinaire, reveals how financial strategy, consumer insight & ...

As for our measure of MOUB (Most Often Used Brand), we have significantly gained. Our key messaging of the ease of the product use has been picked up.

In a corporate world awash in acronyms, “DEI” is becoming as ubiquitous as USP and ROI. Diversity, equity, and inclusion was already a focus for many businesses, but the 2020 police killing of ...

While our second article describes a metric we have developed to measure brand equity, our third article will show how brand strength (i.e., where consumers are on brand behavioral hierarchy) forms ...

Benefits of Brand Management Distinguished Products. According to the most recent U.S. Census data, there were over 265,000 full-service restaurants in the United States as of 2022. Strong brand ...

Oct 18 (Reuters) - Law firm partnerships can be lofty unions, built on mutual confidence among shareholders who work together and split the rewards. Or “partner” can be little more than a ...

Take Starbucks SBUX. It’s certainly not the cheapest option for coffee, but it holds its own in the market because of its brand equity—that is, the value associated with the brand.

In 2024, consumer trust and brand familiarity are more important than ever for business success across all industries. Research shows that 81% of consumers need to trust a brand before considering a ...

In an exclusive interview with ETBrandEquity, the global CMO of TCS Abhinav Kumar spoke about the need to measure outcomes very effectively and how data can actually be a guiding light for ...

While measuring brand equity is more elusive than tracking performance-related goals, there are four elements that can help organizations assess the strength of their brand. Those elements are: 1.