As Uganda's business and consumer landscape continues to evolve, building strong brand equity has become essential for long-term success. With growing competition across industries, brands must go ...

Transforming luxury & food brands! Virginie Costa, CFO extraordinaire, reveals how financial strategy, consumer insight & ...

The bottom line This June, a $50,000 home equity loan comes with similar monthly repayment costs as a $50,000 HELOC. That means borrowers will need to dig a bit deeper to determine the true, long ...

Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine in-person shopping and deepen consumer connections.

Taking a proactive, rather than a reactive, approach to reputation management online is an insurance policy for when crisis strikes.

Gap was one of the most popular retail names of the 1980s and 1990s, but fell out of favor among consumers at the start of the new millennium. From fiscal 2001 to 2021, the brand closed about ...

As for our measure of MOUB (Most Often Used Brand), we have significantly gained. Our key messaging of the ease of the product use has been picked up.