Here are five priorities to guide your digital strategy in this new search era: 1. Rethink your KPIs. Stop measuring success ...

Measuring return on investment may not always be a priority for marketers, but it remains the most important success metric ...

Adani Group's brand value surged 82% to $6.46 billion, making it India's fastest-growing brand in Brand Finance's ranking.

The Adani Group has recorded an 82 per cent increase in brand valuation over the past year, the highest growth among India's Top 100 brands, according to Brand Finance's list of Most Valuable Indian ...

"Adani Group emerged as the fastest-growing Indian brand ranked this year, with its brand value up by 82 per cent. The ...

A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

As for our measure of MOUB (Most Often Used Brand), we have significantly gained. ... This new launch has helped to enhance the overall equity of Fevicol as a brand, ...

Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

“For too long, marketers have been unable to attribute the impact of creator marketing on brand equity and sales performance, leaving a major gap in full-funnel measurement. We are thrilled to combine ...