Here are five priorities to guide your digital strategy in this new search era: 1. Rethink your KPIs. Stop measuring success ...

Measuring return on investment may not always be a priority for marketers, but it remains the most important success metric ...

Adani Group's brand value surged 82% to $6.46 billion, making it India's fastest-growing brand in Brand Finance's ranking.

The Adani Group has recorded an 82 per cent increase in brand valuation over the past year, the highest growth among India's Top 100 brands, according to Brand Finance's list of Most Valuable Indian ...

"Adani Group emerged as the fastest-growing Indian brand ranked this year, with its brand value up by 82 per cent. The ...

Marketscience - advanced marketing measurement and optimization Peer-reviewed research reveals how traditional MMM methods may over ...

A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

Alpenliebe is evolving from a nostalgic comfort brand to one that experiments with formats like dual-layer jellies. Chupa Chups is pushing its sour jelly line with quirky shapes, and Mentos remains ...

Sen. Marsha Blackburn (R-Tenn.) said Monday that a deal to update language of a provision in President Trump’s tax package ...

NEW YORK (AP) — All the major banks passed the Federal Reserve’s annual “stress tests” of the financial system, the central ...

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava about how the ...