Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

Tax incentives, platforms and streamlined visa processes are some of the ways the country is attracting and convincing talent ...

In an era where Google understands symptoms, digital marketing for dentists becomes non-negotiable. With almost 3 in 4 people searching for medical care online, being invisible there means missing out ...

A successful transition requires a tax-efficient strategy for the sale of your business. Your advisory team should include a ...

Whether we’re marketing a pharmaceutical ... persona to build a strategy for. Pilot it, learn from it, and iterate. You’ll move much quicker and learn much faster. For example, if you can ...

Here are five critical leadership gaps silently driving your best people toward the exit—and what to do instead.

No doubt you know about the power of social media. But your familiarity with it may be limited to what you see your kids ...

Home health providers grappling with Medicare Advantage reimbursement challenges are paying close attention to market changes. One such development ...

Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

The business case for pursuing gender-based IPA initiatives is still strong despite a wave of DEI backlash, Kathryn Rothwell ...

Starbucks shares fell 6% after reporting weaker-than-expected earnings and a fifth straight quarter of same-store sales ...

Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful ...