As agencies push forward, the real differentiator won’t be whether they use AI but how seamlessly they embed it into their ...

Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components: relationship marketing, integrated marketing ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this 'execution gap' kills momentum before ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

At the same time, price as a marketing instrument is difficult to leverage ... Pricing has multiple levels of implementation. At the highest level is strategic pricing, which takes into account ...

Aberdeen-based digital marketing agency Mission10 has appointed Jack Thompson as senior client performance manager, marking a ...

A digital world needs a digital marketing strategy, of course. And they will look at Facebook ad strategies, email marketing, adwords, partnerships with Goldstar/Groupon, etc. - all the tools we ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...