There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...

Most early-stage businesses think marketing success starts with brand-building. Slick logos, sharp messaging, a clever ...

Use seasonal marketing strategies to offer college students products and services no matter what month it is. 7. Send snail mail and email. College students change addresses often but love to get mail ...

For example, CyberArk shifted their content strategy from marketing-led product descriptions to practitioner-led implementation guides, featuring their security engineers sharing actual privileged ...

Successfully marketing the cloud requires understanding the nature of this new technology and taking new approaches to communicating its benefits to prospects. The fast growth of cloud computing is ...

As we look ahead to 2025, healthcare marketing is evolving rapidly. With so many options out there, it’s essential for healthcare providers to stand out and connect with patients in meaningful ways.

Without clear guidelines, AI use in marketing becomes chaotic ... And what if the very thing that promises to elevate brand strategy is the same thing that threatens to dismantle it?

Although they sound interchangeable, they are not. Content strategy refers to your overall vision and goals for content – a content marketing masterplan, if you will. A content plan is a ...

Discover how leading hotels are using identity marketing to drive revenue and secure guest loyalty. Download the full guide to learn actionable strategies that will redefine your approach to ...