There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...

Most early-stage businesses think marketing success starts with brand-building. Slick logos, sharp messaging, a clever ...

Aligning strategy, supply chain, and finance have never been more relevant. Today’s business environment exists within an increasingly dynamic, connected, and consumer-oriented economy. These shifting ...