The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

B2B fintech BlackLine has been on a mission to transform the role of marketing within its business. Once seen as a purely a service-led function, marketing is now viewed as a key strategic driver of ...

Google is continuing its push to make creating polished presentations easier for everyone. Following up on the initial ...

This article provides an overview of productive content planning, outlining essential components, and offers a customizable free template ... that support your marketing funnel.

a leading marketing and advertising platform that helps business-to-consumer brands grow, today announced the launch of its Connected TV (CTV) offering. This offering expands AdRoll's full-funnel ...

Last week I flew to New York for two days to get a behind the scenes look at what Spotify is doing with its ads offering. The business opened its doors to content creators and journalists, of which I ...

From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the ...

In fact, lead leakage is one of the most costly sales and marketing issues. Plugging the holes in your sales funnel to stop such loss is critical to successful lead management. Research shows that ...

“Smart marketers are looking to run full-funnel marketing and advertising campaigns, so everything from TV and brand awareness campaigns all the way through the end of the path to purchase, which is ...