You.com launches ARI Enterprise, an AI research platform that outperforms OpenAI in 76% of head-to-head tests and integrates with enterprise data sources to transform business intelligence with 400+ ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

In an industry that has long been a target of criticism over opaque ways it makes and spends its revenues, some ...

Case Study: Carl’s Jr. Drives Full-Funnel Impact with Contextual CTV In 2024, PMG, the leading global independent marketing services ... Upwave’s analysis showed the campaign outperformed ...

Understanding marketing funnels might seem straightforward ... Progressive organizations examine multiple dimensions of funnel effectiveness: Engagement Quality Analysis extends beyond engagement ...

Giulia Carbonaro is a Newsweek reporter based in London, U.K. Her focus is on the U.S. economy, housing market, property insurance market, local and national politics. She has previously ...