Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Traditional ways of targeting intention have leveraged behavioural targeting, search intent, shopping signals, or ...

Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

It’s not what you know, but who you know. That quote is supposed to be about networking. But it’s even more important to know ...

Revenue of $179 million - Growth of 28% over previous 12 months Record Fiscal 2024 Adjusted EBITDA1 of $23 million - 34% growth compared to $17.2 million in the prior 12 monthsRecord ...

This is precisely what a conversion funnel does for you. Typically, it consists of four stages: Awareness: “Oh, hi! Welcome to our website.” Interest: “Would you like to see what we have?” Desire: ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

The traditional marketing funnel, which guides customers from awareness to advocacy ... and predictive lead scoring prioritizes prospects with the highest likelihood of conversion. Ecommerce platforms ...