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True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Traditional ways of targeting intention have leveraged behavioural targeting, search intent, shopping signals, or ...

Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

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It’s not what you know, but who you know. That quote is supposed to be about networking. But it’s even more important to know ...