You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

then we're missing out on a bigger idea of what performance marketing can and should be. We should take a wide-angle view and say that performance spans every stage of the funnel, top to bottom.

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...