Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

In many animals, skin coloration and its patterns play a crucial role in camouflage, communication, or thermoregulation. In ...

Scientists found that a single gene controls striking corn snake patterns like stripes and blotches. While essential for ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The "dopamine decor" trend was supposed to make my space happy and colorful. Now, I hate it after a few months and regret how ...

Moreover, an object’s color may appear differently against different backgrounds or under different ... laws are used to explain how objects and light affect perception and the colors of other ...

Sea slugs use bold, bright colors under sunlight to warn predators of their toxic traits. These colors are easier for fish to ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...