A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie
The casual-dining restaurant chain and cable network will debut a 15-minute TV short film called “I’ll Be Home For National ...
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Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV
Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.