The brand’s first tinted lip balm utilizes hyaluronic microspheres that work like a hydration magnet, ensuring lips remain plump, moisturized, and juicy for hours.

The stock keeping unit gains inspiration from Bingsoo, a popular dessert in South Korea, comprised of shaved ice and topped ...

Korean lip tints are beloved for their long-lasting colour, and skin-loving formulas, offering everything from soft matte to ...

Any concealing should be done minimally and strategically with a creamy, lightweight formula, says Reader, who’s a fan of the ...

This is your sign to start stocking up on bestselling K-beauty essentials that actually live up to the internet hype.

The Korean beauty company also debuted a pink Strawberry Sprinkles shade of the Glaze Craze Tinted Lip Serum and a peach iced tea scents for the popular Lip Glowy Balm. Shop the new scented skin ...

Beauty, the brainchild of Mikayla Nogueira. The Ulta employee turned COVID comfort creator took her beauty knowledge and ...

Amazon's Summer Beauty Event 2025 runs through May 11, which means there's still time to snap up the best K-Beauty deals the ...

K-beauty is bigger than ever before in the U.S. and these are the best skincare and makeup trends for summer to achieve glass ...