Despite a cryptic teaser earlier this week, Jake Paul and Logan Paul will not face off against each other in the ring. Rather, they are launching a reality series on Max, the brothers announced during a livestream event Thursday.

Coming off his blockbuster fight against Mike Tyson, Jake Paul announced on social media: "The moment you've waited a decade for."

This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

Influencers Jake Paul and Logan Paul teased Tuesday an event that will pit them against each other and be livestreamed on Max, providing few details for what could potentially be a combat sports event or something else entirely.

The media could not be loaded, either because the server or network failed or because the format is not supported. Jake Paul and Logan Paul captured the internet’s attention on Tuesday when the pair teased what, at least on its face, appears to be a fight between the two.

Brothers Jake Paul and Logan Paul have made social media announcements that suggested their next fight will be against each other and aired on HBO Max

The Paul brothers’ hype poster turned out to be a promotion for a new reality show rather than a boxing fight.

"I was worried about getting sued, you know, because I was like, God, they're going to sue me if I don't do this fight."