On The Vergecast: How not to name your streaming service, the reality of next-gen CarPlay, and the future of Android.

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO Max after just two years. That teed up Oliver’s next rant ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Below is a brief history of HBO's many streaming rebrands: HBO GO (2010) HBO Go debuted in 2010 and was only for linear HBO customers who were traveling or wanted to watch HBO on the go — hence ...

To sum up the chronology – there was HBO Go (2008), HBO Now (2015), HBO Max (2020), Max (2023) and now, once again, HBO Max (2025). Why is Max becoming HBO Max.. again? Warner Bros. Discovery ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Originally, the premium cabler introduced the HBO Go service for authenticated pay-TV subscribers, before launching the standalone HBO Now in 2015 — and then trying to clean it up with HBO Max.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. If you’ve found yourself screaming into the void over the fact that “HBO Max” was ...

Since 2008, the platform has rebranded four times - from HBO Go, to HBO Now, then HBO Max, Max, and now HBO Max again. In December, Max launched a region-wide campaign across APAC, including ...