The marketing world is undergoing a seismic transformation. As generative artificial intelligence (gen AI) matures from a ...

Marketers face challenges like rising acquisition costs and short attention spans, hindering profitability. NeoMarketing ...

Written by Deborah Lawal, experience transformation consultant at Accenture and part of the DigiLearning cohort 2025, this ...

Naomi Walkland believes the best marketing doesn’t shout – it listens. The Motorway marketer explains how empathy, insight ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

Some side hustles pay better than others. Two recent reports crunched the data on which ones tend to earn the most cash.

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your ...

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...

A simple way to practice mindfulness is by focusing on your breathing. Take slow, deep breaths—inhale, exhale, and feel the ...

While ranking for competitive general keywords might be incredibly difficult, it’s generally much easier on a local level.

Gomez' recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of ...