Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

SAN FRANCISCO, April 9, 2025 /PRNewswire/ -- AdRoll, a leading marketing and advertising ... expands AdRoll's full-funnel, multi-channel capabilities to help digital marketers and agencies ...

We love funnel metrics ... Too many benchmarks show what everyone is doing. Who cares? You want to see what the best comparable companies are doing. Looking at those metrics can tell you where you are ...

H&M plans to use AI to create digital 'twins' of 30 models for marketing, retaining models' rights and compensating them. While embracing technology, H&M ensures a human-centric approach.

Even better for the first day first show. These green ... Start from the ticket itself. Even if it’s digital, imagine getting a special digital ticket album from that theatre where one can ...