In select bars across Seoul, the Heineken is giving fans the keys to self-service bars, allowing them to enjoy UEFA Champions ...

Heineken is embracing football superstitions in a new campaign featuring Liverpool and Netherlands captain Virgil Van Dijk and former England midfielder Jill Scott. The campaign is part of Heineken’s ...

PSG claimed the first leg in London last week, a 1-0 grinder over Arsenal settled by Ousmane Dembélé. The rematch goes down ...

Nairobi — The UEFA Champions League (UCL) Trophy arrived in Kenya, in the final leg of a month-long global tour that kicked off in Vietnam on April 7, with Heineken taking one of the most ...

In lieu of bar staff, Heineken is trusting fans to gather and have a good time – no matter the hour – at selected bars in ...

European matches air at around 4am or 5am local time, a time when most bars have closed for the night because of high labor ...

South African football lovers were treated to a once-in-a-lifetime experience this April, as the Heineken UEFA Champions League Trophy Tour made a spectacular stop in Cape Town and Johannesburg, ...

Heineken has teamed up with football legend, Bastian Schweinsteiger on the tour covering Vietnam, Indonesia, South Africa, Zambia, Kenya ...

Bola slips in just as the iconic Champions League anthem begins, balancing two perfectly chilled cans of Heineken. Neither of your teams plays tonight, but you’re both here anyway. Why?

PSG have booked their place in the Champions League decider against Inter Milan in Munich with a 3-1 semi-final aggregate win ...

Heineken ® understands that football is more than a game-it's a global passion shaped by loyalty and many wonderfully irrational traditions. With the UEFA Champions League and Women's Champions ...

So naturally, during a routine supermarket run with her partner, she decided to pick up a case of Heineken. Approached by a brand ambassador and encouraged to enter the UEFA Champions League ...