Now it all makes sense. On Tuesday morning (Aug. 19) Welch announced the release of Florence + the Machine's upcoming album, Everybody Scream, which will drop right in time for Halloween (Oct. 31). She confirmed the release in a new post on her social platforms alongside the LP's artwork, which you can see below.

Florence and the Machine have announced their new album, 'Everybody Scream,' which has a release date of October 31.

Florence + The Machine piqued our interest Tuesday with news of a seemingly witchy new album called Everybody Scream set for release on Halloween. Today Florence Welch has intensified that anticipation by revealing the music video for “Everybody Scream,” the new album’s opener and title track, along with some info about the new LP.