A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

red and green — and the three types' functions overlap. However, the laser only stimulated the M cone cells in the retina, which essentially allowed the human eye to perceive a color "that never ...

But using a new technique called "Oz," scientists at the University of California, Berkeley, have found a way to manipulate the human eye into seeing a brand-new color -- a blue-green color of ...

Human perception of color is regulated by three types of cone cells in the eye. By artificially stimulating ... vibrant hue they described as a “blue-green of unprecedented saturation ...

A group of American scientists has claimed to have discovered a new, never-before-seen color after an experiment saw them fire laser pulses into their eyes ... a brand new green-blue color.