Think of design like a language with its own grammar. Every element — a shade of pink, the voice of a line, the material of a box — becomes part of the brand’s symbolic structure.

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

Real innovation rarely emerges from linear thinking. The best ideas arise when our minds either drift purposefully or operate ...

As Melissa Jackson Parsey, global managing director, brand design at R/GA says: “Branding’s role is to help support wayfinding and connection: to help people navigate and make sense of their ...

Teen brothers Owen and Dylan Eichler launch Pine Design and Marketing to empower local businesses with branding and web ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Guys can be disastrously tough to shop for, but the best gift ideas for men don’t have to involve a brainteaser. What do you ...

Lynsey Atkin – to help us unpack what really makes a brand character land, from a design perspective. Here’s what we found.

Talk of the resurgence of interest in physical brand impact, especially in retail, and that old line ‘what goes around comes around’ might spring to mind. But there’s way more to this than a cyclical ...

Consumers don’t wake up feeling loyal. Loyalty is the cumulative result of smart brand design: showing up in the right moments, creating emotional significance and making repeat buying feel ...

Design agency Koto has collaborated with online ... The exercise focused on organising "fractured" branding assets that had developed independently while the company grew at a rapid pace.

Sustainably-driven organizations have a valuable opportunity to reflect their commitment to the Earth through their digital identities. Adopting domain names like .eco and .green is more than a ...