Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall ...

On Monday, the DOJ and Google both filed requests for remedying the tech giant’s legally declared ad-tech monopoly. The DOJ ...

Alphabet Inc.’s Google is facing at least 160 billion euros in damage claims from dozens of price comparison websites across ...

The US Department of Justice has confirmed its intention to pursue a breakup of Google's advertising technology business, ...

Shares of Google parent Alphabet dropped over 8% following Apple executive Eddy Cue's remarks on AI search options for Safari ...

Alternatives like ChatGPT and DeepSeek have emerged. But if AI search tools get into ads, it will throw up familiar concerns ...

During this week’s trial in Alexandria, Va., the Department of Justice (DOJ) and state attorneys general have outlined a ...

It also wants the company to offload Google Ad Manager, previously DoubleClick ... time bids on AdX and letting publishers set different price floors for each bidder. "In contrast, the DOJ is ...

The DOJ is pushing Google to sell its AdX and DFP ad businesses to break up its ad-tech monopoly and boost competition.

On April 22, Google Ads notified Local Services Ads (LSA ... capturing service details, pricing, special offers, and discounts. In effect, Google is positioned to create a comprehensive pricing ...

A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad ...

A federal judge ruled two weeks ago that parts of its lucrative digital ad network have been improperly abusing its market ...