Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall ...

Alphabet Inc.’s Google is facing at least 160 billion euros in damage claims from dozens of price comparison websites across ...

During this week’s trial in Alexandria, Va., the Department of Justice (DOJ) and state attorneys general have outlined a ...

DV360 adding Adelaide’s Attention Unit as an optimization signal could help wean buyers off bidding on ad inventory based on ...

Retailers like Amazon, Walmart, and Home Depot are winning with sponsored product ads. Even when ads are shown in every ...

Numerous price-comparison websites across the EU are pursuing at least €12 billion in damages from Google, alleging the ...

Google's got 50% more One subscribers than it did at the start of 2024. Is all this growth just because of Premium AI?

YouTube viewers are going to start seeing ads on videos at the worst possible times thanks to Google’s Gemini AI.

Rising tariffs shift product pricing and auction dynamics. Learn how to adapt campaigns, refine bidding, and maintain ROI ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Suits are linked to a 2017 decision by the European Commission to fine Google €2.4bn for illegally leveraging its search ...

Investors may struggle with what to make of Google parent Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG). As the owner of Google's ...