It's the dress colour that has divided the internet into two camps black and blue or gold and white. First posted onto a blog before being given a global audience courtesy of a social media frenzy.

Show that same patch on a neutral black background and I bet ... by how many of them saw a white-and-gold dress—eventually came around to the contextual, color-constancy explanation.

Depending on whom you ask, this dress might be black ... gold. Related stories Cedar Riener, professor of psychology at Randolph-Macon College, explained to BuzzFeed News that the differences in ...

When the dress went viral in 2015, millions of people – including fashionistas Taylor Swift and Gigi Hadid – were divided whether its true colors were gold and white or black and blue.

Millions joined in on the viral debate about the color of this $77 lace dress, made by British retailer Roman Originals. Some saw it as blue and black while others saw it as white and gold.

Some people see a white and gold dress in dark shadow. Some people see a blue and black ... Is the background bright and the dress in shadow? Or is the whole room bright and all the colors are ...

David Brainard, Ph.D., a color vision expert ... Tumblr and said it was blue and black, and those who saw the same picture and were positive it was white and gold. "I don't really know what's ...

People who saw the dress as a white-gold color probably assumed it was lit by daylight, so their brains ignored shorter, bluer wavelengths. Those who saw it as a blue-black shade assumed a warm ...

Some saw it as blue and black while others saw it as white and gold ... color. Dr. Sarah Klibanoff, a board certified optometrist told TODAY, it’s all about how your brain perceives the ...