We love funnel metrics. You should, too. They will gain you access to executive leadership at the highest levels of your company and earn you big, fat pay raises and promotions. What's not to like? Oh ...

Convenience store chain EG America has officially launched its new retail media network in partnership with Axonet.

are the most reported to CMOs/top marketers (57% receive such metrics). Marketing funnel metrics (inquiries, conversions, etc.) are second (48%), followed by metrics/KPIs that measure Marketing's ...