Tom Bingham, Business Solutions Director at LG Electronics USA, shares insights on emerging trends, best practices for ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and PMax campaigns.

Joel Mulpeter, Director of Product Marketing at Crestron Electronics, shares insights on emerging trends, best practices for ...

In an era marked by rising strategic rivalry between the United States and China, allied democracies face increasingly ...

Denmark-based Publikum uses AI-powered analysis and human insight to deepen audience engagement. “From the many projects we’ve been involved in, it is our experience that many could unlock ...

Sentiment analysis is a part of the solution in that it makes us more aware of our online presence. It turns vague feelings the target audience has about our brand into numbers, and it helps us create ...

Talent are the difference. Stations with the best talent often have the best opportunity to attract the biggest audience. We’re witnessing a dramatic and dynamic change in all of media that’ ...

Beyoncé acknowledged the challenging conditions and thanked the Chicago audience for their warmth and energy. As the show kicked off she acknowledged the colder temperatures outside. And toward ...

AppOnBoard is unveiling Quvy, a tool that enables AI to test user acquisition schemes on simulated audiences to speed up a game's growth.

Saturday Night Live‘s Donald Trump, appearing in the show’s cold open yet another time, walked out of the season 50 finale’s first sketch to flirt with women in the audience and to formally ...