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Font families can sell for hundreds of dollars. Gotham, a popular typeface used by President Barack Obama’s campaign and many others, costs nearly $1,000 to license a complete set of 66 ...
In the early 1990s, a new teriyaki sauce reached New York supermarkets with a distinctive label. In faux-Hebrew font, the name “Soy Vay — Veri Veri Teriyaki” was spelled out.
I’ve always considered the quip “C-P-A stands for cheapest-price-available” to be a joke, but in this case this quip may hold true. A reader responding to the April 2017 Technology Q&A item “What ...
A few months ago a rare thing happened: typography hit the headlines. It shouldn't be so surprising, because the power of fonts to convey clarity and "voice" to words is enormous.