The global average website conversion rate is about 3.68 percent—only four of every 100 website visitors will become a lead. That’s potentially a 96 percent waste of your marketing spend.

In a direct ... as the mail piece gets read, considered, and then saved or acted upon (or tossed into the recycling bin), its map should: The static maps found on many postcards, folded self ...

Corefact has expanded its production and embellishment capabilities with the addition of Konica Minolta’s embellishment ...

premium-quality direct mail, brochures, postcards, business cards and notecards – designed to drive stronger engagement and response from target audiences. Konica Minolta’s JETvarnish ...

So, here's what's trending up (and down) so you can stay ahead of the curve before your competition beats you to the punch. Related: 3 Marketing Blind Spots That Are Holding You B ...

Direct mail marketing is a form of advertising where businesses send physical promotional materials directly to their target audience's mailboxes. This can include letters, postcards, catalogues, ...