According to mainstream economic theory, consumers make rational decisions as long ... consumers’ levels of financial literacy and towards using an understanding of consumer behaviour to influence the ...

The study, by the Kearney Consumer Institute, found that consumers are wary of spending. "What we’re seeing, despite broad uncertainty, is a relatively steady level of stress, year over year ...

Although it is widely acknowledged that the Web as a marketing tool or medium offers great potentials and advantages (Cook and Coupey 1998), less is known about the motivations for using the Web and ...