When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

Think your loyalty perks build trust? Research shows they can actually accelerate churn when expectations aren’t met.

Part of EtihadWE and Emarat’s ongoing efforts to build strategic partnerships that deliver added value and prioritise ...

In an increasingly customer-focused era, the way businesses engage their clients plays an integral role in building a sustainable relationship, driving profitability, and fostering brand loyalty. As ...

Etihad Water and Electricity (EtihadWE) customers will soon be able to earn loyalty points by paying their utility bills on ...

While one coffee giant still dominates the landscape, several other dynamic and rapidly expanding chains are increasingly ...

First National Bank's dominance extends beyond loyalty, as it also leads the sector in brand equity with an impressive score of 84 per cent. This metric underscores the value customers place on the ...

ID Dataweb, a leader in identity security and digital trust, announced it will present in multiple sessions at this year's Loyalty Security Alliance (LSA) Spring Conference 2025, taking place May ...

Today's consumers look for brands that genuinely align with their values and demonstrate an understanding of their needs.

More Card members can now earn points with over 300 participating brands including eBay, Very, Just Eat, Expedia and ASOS ...

Personalization should focus on brands showing respect to people rather than machines gaining a simplistic understanding of ...

Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...