Think your loyalty perks build trust? Research shows they can actually accelerate churn when expectations aren’t met.

In an increasingly customer-focused era, the way businesses engage their clients plays an integral role in building a sustainable relationship, driving profitability, and fostering brand loyalty. As ...

Etihad Water and Electricity (EtihadWE) customers will soon be able to earn loyalty points by paying their utility bills on ...

First National Bank's dominance extends beyond loyalty, as it also leads the sector in brand equity with an impressive score of 84 per cent. This metric underscores the value customers place on the ...

ID Dataweb, a leader in identity security and digital trust, announced it will present in multiple sessions at this year's Loyalty Security Alliance (LSA) Spring Conference 2025, taking place May ...

More Card members can now earn points with over 300 participating brands including eBay, Very, Just Eat, Expedia and ASOS ...

Personalization should focus on brands showing respect to people rather than machines gaining a simplistic understanding of ...

In the age of hyper-personalization, customer expectations are constantly evolving. Businesses are now expected to deliver ...

Investors previously lost money on Turning Point Brands when they wrongly extrapolated growth into the future. What is our ...

Talon.One has partnered with Shopify to become the only enterprise-grade promotions and loyalty engine to be integrated into the commerce platform provider – ...

Nuvei announces its membership in EPI, becoming one of the payment services providers to enable ecommerce businesses to ...

The maiden edition of the customer satisfaction and brand health survey report on the Banking sector by Strategic ...