On Thursday, Cîroc Vodka announced the debut of its latest ... down this month at a suggested price of $3.50, while bottles of Ciroc Coconut will cost $45. “We are delighted to launch CÎROC ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...